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Make a Splash

"Make a Splash" — Embracing individuality and Donald Duck's nautical roots— the campaign celebrates the value of unapologetic self-expression.

Donald Duck X Call it Spring in-store signage

Screenshots of the desktop and mobile Donald Duck x Call it Spring landing pages

Products had personalities assigned played out in animated loops and long-form video.

Screenshots of the desktop and mobile Donald Duck x Call it Spring product galleries

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Client Call it Spring
Art Director Justin Kok
Manager, Brand Development Andrea Hooker
Animation Vincent Bilodeau
Music & Sound Design
Cult Nation

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